Focus Groups

Focus group discussions, each comprising 8-12 people from a cross section of the organisation, can provide real impetus and stimulation for the planning stage of the survey.

As well as identifying issues and angles that have not already been identified, they give more credence to the whole employee research process by actively involving employees in the survey design process.

Focus groups are facilitated by a Senior Consultant of Survey Solutions. Findings are written up and presented back to the client project team, usually at a debrief meeting. Frequently, this stage goes hand in hand with the first draft of the main survey questionnaire.