Mystery Shopping

With our large pool of experienced field researchers throughout the UK, we can offer a wide range of mystery shopping and other observational audits, including:

Mystery visits
We can check that your standards are being consistently delivered by your staff and highlight any further staff training needs.

Competitor evaluations
We can research what your competitors are offering, and provide relevant comparisons with your offer.

Price audits
Collecting detailed pricing and promotional information on relevant products in different retailers to enable you to make accurate strategic pricing decisions.

Product placement and branding audits
Checking how your products are displayed compared to competitors, helping you to improve and optimise the exposure of your products and/or promotional literature.

Telephone test calls
With widespread use of call centres, sales order lines and helpdesks, that are often outsourced, there is a real need to monitor how well their staff deal with your customers. Mystery calling is used to check that staff are answering queries correctly and also making the most of their opportunities to promote your services and products.

Website testing
With the growth in the popularity of the Internet and e-commerce we can test the usability and efficiency of your website when it comes to making an enquiry (measuring response times) or placing an order (measuring delivery times).