International
Research
As members of ESOMAR, we have access to a large network
of similar quality-accredited research companies across
the world. Our Project Managers and Directors are skilled
in co-ordinating fieldwork from different countries, and
in arranging accurate translations of questionnaires and
qualitative responses (from open questions, focus groups
and depth interviews).
Example projects include:
- A programme of 8 focus groups covering target consumers
in the UK, France, Germany and Spain for a manufacturer
of blank CDs/DVDs and other optical media. This was followed
by a structured online survey in the same countries amongst
a customer panel provided by the client. The combined
results were presented to a multi-national Client management
team in the Netherlands.
- Ongoing customer satisfaction tracking, using telephone
interviewing, for a manufacturer of control systems for
production lines. Countries covered were the UK, Belgium,
France, Netherlands, Italy and Germany. Questionnaires
were developed in the UK, and translated for sub contracted
research agencies in Germany and Italy. Other countries
were covered from the UK, using native-tongue interviewers
in the relevant languages. Interviews were conducted monthly,
and we compiled data from all sources into a cumulative
quarterly report.
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