Focus Groups
& Depth Interviews
Focus groups, workshops or in-depth interviews are often
used to extract more detailed information either before
or after conducting a survey.
Before a survey, they can help to…
- Pinpoint any issues or specific areas that need particular
focus in the survey.
- Provide an opportunity for a wider audience to contribute
to the content of the survey
- Explain clearly any points that may require specific
measurement
After a survey, they can help to …
- Focus on specific areas that have been identified from
the survey
- Bring together everyone involved in working on improvement
plans
- Ensure that overall research process is integrated
into future reviews
The depth interview enables interviewees to get beneath
the thoughts and feelings of executives or customers, as
an alternative method to focus groups.
We have experience in all areas of employee, consumer, and
business-to-business/executive interviews up to board level.
Interviews can be conducted over the phone or face-to-face.
We are particularly skilled at getting interviews with “hard
to reach” senior executives. Getting the views of
such key decision makers can be crucial in assessing business
attitudes and making the right decisions.
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