Marketing Communications Testing

We can help you identify what is working well and not so well in your marketing communications, and to identify gaps between strategy and execution.

Focus groups and depth interviews will normally play a key part in the development of creative strategies, but a quantitative survey with a representative sample of the target market is more normally used at the production or pre-testing stage. This can relate to TV, press, poster and radio advertising, or to more detailed marketing communications such as brochures or web sites.

The material tested does not need to be the finished on-air or publication versions: prototype, animatic or other pre-production versions can be effectively used to test that your communication is 'on-strategy'.

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	– Ascam Homes