Mystery
Shopping & Pricing Audits
How good do your customers feel at that crucial moment when
they want to buy your product or service? Have you lived
up to your brand promise? Can you really provide them with
what they want?
At Survey Solutions, our Mystery Shopping service will find
the answers! We have a network of Mystery Shoppers throughout
the UK, all shopping around to ensure you are living up
to your customers’ expectations.
If you have a mystery shopping assignment in mind, please
contact Chris Butcher on 020 8943 1445,
or e-mail chris.butcher@surveysolutions.co.uk
With our large pool of experienced field researchers throughout
the UK, we can offer a wide range of mystery shopping and
other observational audits, including:
Mystery visits – we can check that
your standards are being consistently delivered by your
staff and highlight any further staff training needs.
Competitor evaluations – we can research
what your competitors are offering, and provide relevant
comparisons with your offer.
Price audits – collecting detailed
pricing and promotional information on relevant products
in different retailers to enable you to make accurate strategic
pricing decisions
Product placement and branding audits – Checking how
your products are displayed compared to competitors, helping
you to improve and optimise the exposure of your products
and/or promotional literature
Telephone test calls – with widespread
use of call centres, sales order lines and helpdesks, that
are often outsourced, there is a real need to monitor how
well their staff deal with your customers. Mystery calling
is used to check that staff are answering queries correctly
and also making the most of their opportunities to promote
your services and products
Website testing – with the growth
in the popularity of the Internet and e-commerce we can
test the usability and efficiency of your website when it
comes to making an enquiry (measuring response times) or
placing an order (measuring delivery times)
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